Snacket is an Australian performance brand rethinking how athletes fuel on the move. Built from a real-world need, the product centres on a reusable, magnetic food pouch designed to make refuelling faster, cleaner and more intuitive. Originally created for cyclists but relevant across all endurance sports, Snacket sits at the intersection of performance, practicality and sustainability.

As Brand Strategist and Designer, I led the development of the identity from the ground up. Together, we defined a clear position around ease, performance and real-food fuelling, shaping a tone that feels confident, energetic and athlete-first. The visual identity follows suit, with bold colour, clean typography and a high-contrast, performance-led aesthetic.

A big focus was making sure the product’s point of difference was immediately clear. The messaging leans into simplicity and ease of use, from one-handed access to a mess-free experience, while reinforcing the bigger benefit of staying focused on performance. The end result is a distinctive, scalable brand that positions Snacket as a go-to essential for athletes.