StyleFast is a Brisbane-based boutique known for its fast-paced approach to women’s fashion, delivering new arrivals weekly and building a loyal following both in-store and online. The brand wanted a refreshed eCommerce experience that felt as stylish and approachable as their in-store service, while making it easier for customers to browse, discover, and shop confidently.

As Design Lead, I set out to modernise the site with a clean, contemporary layout that put products front and centre. The focus was on usability and accessibility, simplifying navigation, improving product discovery, and creating a design system that could grow with the brand. I introduced refined product filters, interactive colour swatches, and “Style With” recommendations to make shopping more intuitive and engaging.

Once the design direction was finalised, I moved into the Lead Developer role to deliver the full Shopify build. I developed a flexible, easy-to-manage theme that balanced performance with aesthetics, ensuring the site looked great and worked smoothly across all devices. The result is an online experience that reflects StyleFast’s personality: fresh, confident and customer-focused, while supporting the team’s need for efficiency and scalability.