one440 (pronounced fourteen-forty) is a lifestyle brand inspired by the 1,440 minutes we’re gifted each day — a daily reminder to live fully and with purpose. At its core is our signature all-in-one bag: a thoughtfully designed essential that transforms into a blanket, towel, mat, pillow, and everyday carry.

The project consisted of two parts, the first was to help create their brand identity, which would be applied to a range of assets. The second was to lead their eCommerce store design and development by helping them achieve their revenue targets and gain market position. This included content creation via studio and lifestyle photoshoots.