Founded with a vision to redefine the coffee experience, Good Cuppa is an Australian brand that crafts hand-blown, all-glass reusable cups designed to elevate your daily ritual. By eliminating plastic and metal, each cup preserves the pure taste of your brew, embodying simplicity and elegance in every sip.

Appointed design lead for the project, I worked with the Good Cuppa team to refresh their brand and ecommerce store. Building on their foundations, we created a clean, considered digital experience that reflects their minimalist ethos and sustainable focus - enhancing usability, streamlining the path to purchase, and driving conversion.